Semtor Provides Soccer Fans Self-Service Game Stats

Date Published: 
2001-10-22
Source: 
Business Wire

2001 FIFA U-17 World Championship Utilizes Latest Kiosk Technology

Business, Sports & Entertainment Editors

WESTON, Fla.--(BUSINESS WIRE)--Oct. 22, 2001

This year soccer fans visiting Trinidad and Tobago for the 2001 FIFA (Federation Internationale de Football Association) Under-17 World Championship were able to find information about their favorite teams, current tournament scores and stats, game highlight video, and information on the best places to eat, drink and entertain themselves while in the islands -- all without a TV, radio, newspaper or telephone.

How do you communicate with thousands of soccer fans and players when they are spread across two islands and five cities? This was the problem FIFA wrestled with as they prepared for the tournament. With teams and fans from 16 countries coming together for two weeks of tournament matches, they needed a simple way for people to get information and match results. Semtor had a solution.

Semtor provided informational kiosks and placed them in locations the players and fans would frequent -- airports, hotels, and stadiums. The kiosks were then integrated with FIFA's existing web content management system, allowing tournament statistics and other relevant published web content to be distributed to each kiosk -- all within minutes of the end of each game.

In order to draw people to the kiosk, a second screen was added at the top of the kiosk to play video highlights of big plays throughout the tournament. Nearly 30,000 people accessed the kiosks during the two-week period, with over 300,000 hits received.

"FIFA's ultimate goal is to make the global game even more accessible to a global audience. Semtor's important contribution to the 2001 FIFA Under-17 World Championship enabled football fans around the world to join with local fans in the enjoyment of this unique celebration of the football and flavors of Trinidad & Tobago," said FIFA Vice President and Local Organizing Committee U-17 2001 Chairman, Mr. Jack Warner.

This on-site kiosk solution is just one of the customer self-service solutions that Semtor is currently developing. According to the Gartner Group, by 2005, more than 70 percent of customer service interaction for information and remote transactions will be automated. In fact, Customer Self Service was at the forefront of hot topics at the recent Gartner Symposium/ITxpo in Orlando.

"FIFA wanted to give fans an interactive way to access game summaries, player statistics, and tournament highlights right at the stadium using multimedia technology," said Semtor President, Todd Jones. "The on-site kiosk solution developed by Semtor, in partnership with FIFA, made that happen."

About FIFA Under-17 World Championship

The FIFA Under-17 World Championship is played every two years and has become one of the most prestigious and competitive junior championships in the international football calendar. The best junior teams, spanning the globe, compete in qualifying tournaments at the confederation level to fill the championship berths allocated by FIFA. Participating countries that have successfully held titles include Brazil, Nigeria, the former Soviet Union, Saudi Arabia and Ghana. This year Trinidad and Tobago both hosted and competed in its first ever FIFA Under-17 World Championship held September 13-30, 2001. For more information visit their website at http://www.fifa.com.

About Semtor

Semtor develops customer self-service applications for the retail, travel, and entertainment industries. They help clients increase revenue, decrease costs and improve customer relationships with software that ties into the client's current system and website, ensuring that end users receive the most current information available. Semtor is located in South Florida, and primarily focuses on client engagements in the Southeastern U.S. and Caribbean. Headquartered in Weston, Florida, Semtor can be found on the web at http://www.semtor.com.